Command China vs. Network China

By Thomas Friedman
Last week, I wrote a column suggesting that while some overheated Chinese markets, like real estate, may offer shorting opportunities, I’d be wary of the argument that China’s economy today is just one big short-inviting bubble, à la Dubai. Your honor, I’d like to now revise and amend my remarks.

There is one short position, one big short, that does intrigue me in China. I am not sure who makes a market in this area, but here goes: If China forces out Google, I’d like to short the Chinese Communist Party.

Here is why: Chinese companies today are both more backward and more advanced than most Americans realize. There are actually two Chinese economies today. There is the Communist Party and its affiliates; let’s call them Command China. These are the very traditional state-owned enterprises.

Alongside them, there is a second China, largely concentrated in coastal cities like Shanghai and Hong Kong. This is a highly entrepreneurial sector that has developed sophisticated techniques to generate and participate in diverse, high-value flows of business knowledge. I call that Network China.

What is so important about knowledge flows? This, for me, is the key to understanding the Google story and why one might decide to short the Chinese Communist Party.

John Hagel, the noted business writer and management consultant argues in his recently released “Shift Index” that we’re in the midst of “The Big Shift.” We are shifting from a world where the key source of strategic advantage was in protecting and extracting value from a given set of knowledge stocks — the sum total of what we know at any point in time, which is now depreciating at an accelerating pace — into a world in which the focus of value creation is effective participation in knowledge flows, which are constantly being renewed.

“Finding ways to connect with people and institutions possessing new knowledge becomes increasingly important,” says Hagel. “Since there are far more smart people outside any one organization than inside.” And in today’s flat world, you can now access them all. Therefore, the more your company or country can connect with relevant and diverse sources to create new knowledge, the more it will thrive. And if you don’t, others will.

I would argue that Command China, in its efforts to suppress, curtail and channel knowledge flows into politically acceptable domains that will indefinitely sustain the control of the Communist Party — i.e., censoring Google — is increasingly at odds with Network China, which is thriving by participating in global knowledge flows. That is what the war over Google is really all about: It is a proxy and a symbol for whether the Chinese will be able to freely search and connect wherever their imaginations and creative impulses take them, which is critical for the future of Network China.

Have no doubt, China has some world-class networked companies that are “in the flow” already, such as Li & Fung, a $14 billion apparel company with a network of 10,000 specialized business partners, and Dachangjiang, the motorcycle maker. The flows occurring on a daily basis in the networks of these Chinese companies to do design, product innovation and supply-chain management and to pool the best global expertise “are unlike anything that U.S. companies have figured out,” said Hagel.

The orchestrators of these networks, he added, “encourage participants to gather among themselves in an ad hoc fashion to address unexpected performance challenges, learn from each other and pull in outsiders as they need them. More traditional companies driven by a desire to protect and exploit knowledge stocks carefully limit the partners they deal with.”

Command China has thrived up to now largely by perfecting the 20th-century model for low-cost manufacturing based on mining knowledge stocks and limiting flows. But China will only thrive in the 21st century — and the Communist Party survive in power — if it can get more of its firms to shift to the 21st-century model of Network China. That means enabling more and more Chinese people, universities and companies to participate in the world’s great knowledge flows, especially ones that connect well beyond the established industry and market boundaries.

Alas, though, China seems to be betting that it can straddle three impulses — control flows for political reasons, maintain 20th-century Command Chinese factories for employment reasons and expand 21st-century Network China for growth reasons. But the contradictions within this straddle could undermine all three. The 20th-century Command model will be under pressure. The future belongs to those who promote richer and ever more diverse knowledge flows and develop the institutions and practices required to harness them.

So there you have it: Command China, which wants to censor Google, is working against Network China, which thrives on Google. For now, it looks as if Command China will have its way. If that turns out to be the case, then I’d like to short the Communist Party.